When innovation counts
We provide product design to companies in the areas of consumer products, medical devices, and equipment.
our services
Design Research
Since 2002, we have helped companies elevate their understanding of customers with design research. By leveraging empathy, astute user observation and voice of customer methodologies, we are able to thoroughly identify user needs that are synthesized into meaningful solutions.
Strategic Innovation
Innovation spans far beyond new product development into unique ways a business is configured and a brand is experienced. Once we have established a solid understanding of customers, we employ the Ten Types of Innovation framework to lead cross disciplinary teams to achieve successful breakthroughs.
Industrial Design
We help create winning products through an iterative design process based on the most current understanding of user needs. From concept sketching to launch, we have 20 years of experience in every stage of product development.
UX Design
The boundary between a digital and tangible product is increasingly intertwined. By leveraging user centered design, we can help improve the usability and creativity of your company's digital experience for both embedded systems of devices and web based user interaction.
design research
Understanding the customer journey and how products are used are vital to delivering meaningful innovation. At the core of an effective design process is an obsession with the challenges that users have when performing their job. This yields clearly defined customer needs, helping drive well informed product development.
Noteworthy Research Projects
Writing Tools for Children with Autism - USA
Therapeutic writing products market research
Voice of customer research with teachers and parents
User observations
Kone Elevators - China
User observations across major Chinese cities
Facilitated workshops with Kone senior leadership
Huawei Telecom - China
Interviews with Huawei stakeholders
Characterized Huawei culture to drive new design language
Rapid Stapling Pliers - Sweden, Italy
User observations of geographical and cultural differences across Europe
Esselte Electric Stapler - German, France
Focus group observing electric stapling across user types
Karcher Electrochemically Activated Disinfection - USA
ECA market research
Voice of customer research
User observations
Karcher Floor Care - USA
Multi-city voice of customer research
Multi-city user observations
Concept focus group
Karcher Commercial Pressure Washers - USA
Multi-city voice of customer research
Multi-city user observations
strategic innovation
Design thinking applied across business configuration, product development, and brand experience creates breakthrough innovation. (photo credit: Doblin)
Noteworthy Innovation Projects
Writing Tools for Children with Autism - USA
Development of sensory incentive model in acquiring writing skills
Kone-Giant Elevators - China
Design strategy to appeal to property developers across Office, Retail, and Home segments in China
Rapid Inside Solutions - Sweden
Elevated stapling function in printer UI to encourage usage, improve customer engagement and drive sales
Sabco Wringing Buckets - Australia
Solution to increase shipping efficiency fourfold by developing an easy customer-assembled wringing bucket
Leitz Complete Mobile Device Accessories - Germany
New product line targeting modern professionals' workflow in order to retain leadership role of 100 year old brand in the office products industry
Karcher Floor Scrubbers Haptic Feedback for Wall Proximity - USA
Development of system to reduce property damage caused by human error
Karcher Hard Floor Vacuum - USA
Development of features specifically for completing housekeeping tasks to reduce turnaround time of hotel rooms between guests
industrial design
Design is a continuous cycle where user insights serve as the springboard to broad exploration. Elements which help a customer get their job done are honed into a refined product.
Noteworthy ID Projects
Medtronic Breast Biopsy Device - USA
Development of low cost and minimally invasive biopsy device. Human factors and mechanical design
Huawei Telecom Product Identity- China
Development of design language for end consumer IT devices
Kone-Giant Elevators - China
Design strategy to appeal to property developers across Office, Retail, and Home segments in China
Rapid Tools Design Strategy - Sweden
Strategy to control strict quality of flagship professional tools while allowing for increasing design freedom as portfolio expands towards DIY and hobbyist tools
Rapid Office Stapler Design Strategy - Sweden
Strategy to retain 75 year old best selling stapler as the well-spring of an expanding portfolio of technology and creative expression
Leitz Complete Mobile Device Accessories - Germany
New product line targeting modern professionals' workflow in order to retain leadership role of 100 year old brand in the office products industry
UX design
The boundary between a digital and tangible product is increasingly intertwined. By leveraging user centered design, we can help improve the usability and creativity of your company's digital experience for both embedded systems of devices and web based user interaction.
about US
Principal Designer: Jason McGrath
Jason is a versatile design thinker who enjoys leading teams through creative empowerment. Interested in culturally driven innovation, he has extensive experience working internationally. Having worked with corporate innovation teams including Acco Brands and Karcher, he is well versed in user research methodologies and synthesizing insights into meaningful products. Jason holds degrees in industrial design from Western Washington University and mechanical engineering from Colorado University.
