• human centered innovation

  • Customer insights drive impactful design

    Understanding how customers use a product is vital to delivering meaningful innovation. At the core of an effective design process is an obsession with the challenges that users have when performing their job. This yields clearly defined customer needs, helping drive well informed product development.

  • research and innovation

    Design Research

    Since 2002 I have helped companies elevate their understanding of customers with design research. By leveraging empathy, astute user observation and voice of customer methodologies, I am able to thoroughly identify user needs that are synthesized into meaningful solutions.

    Strategic Innovation

    Innovation spans far beyond new product development into unique ways a business is configured and a brand is experienced. Once I have established a solid understanding of customers, I employ the Ten Types of Innovation framework to lead cross disciplinary teams to achieve successful breakthroughs.

    Iterative Design

    Iterative design is a continuous process to improve a product based on the most current understanding of user needs. Valuable feedback will proliferate throughout the user's interaction with the product. Therefore, real world users are a product designer's best resource for creating meaningful and relevant products.

  • design research

    Understanding customer pain points leads to the discovery of creative solutions.

    Noteworthy Research Projects

     

    Writing Tools for Children with Autism - USA

    Therapeutic writing products market research

    Voice of customer research with teachers and parents

    User observations

     

    Kone Elevators - China

    User observations across major Chinese cities

    Facilitated Insights workshop with Kone senior leadership

     

    Huawei Telecom - China

    Interviews with Huawei stakeholders

    Characterized Huawei culture to drive new design language

     

    Rapid Stapling Pliers - Sweden, Italy

    User observations of geographical and cultural differences across Europe

     

    Esselte Electric Stapler - German, France

    Focus group observing electric stapling across user types

     

    Karcher Electrochemically Activated Disinfection - USA

    ECA market research

    Voice of customer research

    User observations

     

    Karcher Floor Care - USA

    Multi-city voice of customer research

    Multi-city user observations

    Concept focus group

     

    Karcher Commercial Pressure Washers - USA

    Multi-city voice of customer research

    Multi-city user observations

     

     

     

     

  • strategic innovation

    Design thinking applied across business configuration, product development, and brand experience creates breakthrough innovation. (photo credit: Doblin)

    Credit: Ten Types of Innovation Framework

    Noteworthy Innovation Projects

     

    Writing Tools for Children with Autism - USA

    Development of sensory incentive model in acquiring writing skills

     

    Kone-Giant Elevators - China

    Design strategy to appeal to property developers across Office, Retail, and Home segments in China

     

    Rapid Inside Solutions - Sweden

    Elevated stapling function in copy machine UI to encourage usage, improve customer engagement and drive sales

     

    Sabco Wringing Buckets - Australia

    Solution to increase shipping efficiency fourfold by developing an easy customer-assembled wringing bucket

     

    Leitz Complete Mobile Device Accessories - Germany

    New product line targeting modern professionals' workflow in order to retain leadership role of 100 year old brand in the office products industry

     

    Karcher Floor Scrubbers Haptic Feedback for Wall Proximity - USA

    Development of system to reduce property damage caused by human error

     

    Karcher Hard Floor Vacuum - USA

    Development of features specifically for completing housekeeping tasks to reduce turnaround time of hotel rooms between guests

     
     

     

     

  • iterative design

    Design is a continuous cycle where user insights serve as the springboard to broad exploration of potential solutions. Elements which can help a customer get the job done are honed to a level that can garner further insights.

    Noteworthy Design Projects

     

    Medtronic Breast Biopsy Device - USA

    Development of low cost and minimally invasive biopsy device

     

    Ball Aerospace GPS- USA

    Design of military grade anti-jamming GPS combat device

     

    Huawei Telecom Product Identity- China

    Development of design language for end consumer IT devices

     

    Kone-Giant Elevators - China

    Design strategy to appeal to property developers across Office, Retail, and Home segments in China

     

    Rapid Tools Design Strategy - Sweden

    "Axis of Quality" strategy to control strict quality of flagship professional tools while allowing for increasing design freedom as portfolio expands towards DIY and hobbyist tools

     

    Rapid Office Stapler Design Strategy - Sweden

    "Classic at the Core" strategy to retain 75 year old best selling stapler as the well-spring of an expanding portfolio of technology and creative expression

     

    Leitz Complete Mobile Device Accessories - Germany

    New product line targeting modern professionals' workflow in order to retain leadership role of 100 year old brand in the office products industry

     

     

     

     

     
     

     

     

  • about me

    Jason McGrath

    Versatile design thinker who enjoys leading teams
    through creative empowerment. Interested in culturally driven
    innovation, with extensive experience working internationally.
    Well versed in user research methodologies and synthesizing
    insights into meaningful products. Strong skill set in every
    design phase from concept development to product launch.
    Positive track record of organizational change through
    advocating for human centered innovation.

     

     
     

     

     

  • CONTACT

    Get in touch!